Week 12

Final Piece.


My final piece explains that the key to overcoming the future consequences of technology is to allow younger kids to use technology within moderation. It is almost inevitable that children younger than 5 will have some form of encounter with technology, however it is a parent/guardians job to make sure their kids are using these devices within moderation. “Children who have grown up with this technology from a young age, will be in a better position to recognise the importance and central nature of technological skills – but this shouldn’t be to the detriment of reading, writing and the interaction of play with physical toys and nature.” (Josie Gurney-Read, 2013) My final piece style I hope catches the eye of older audiences as well as young to serve as awareness that it is important to have a balance. Whether it is your kids or you who needs it. As our transition into a global village becoming increasingly smaller, it is important to be aware of the benefits but also the dangers of it.

My final piece would be stronger I feel if found a way to show the message without having to use the letters. However I wanted to add in “save your kids from the long painful trip down” to show the long term effects of the off use of technology which many were explained in interview with Simon Sinek ‘Millennials in the Workplace’. Where he described the many things that I and many of my peers go through. In order for my intentions to be direct I wanted to keep my final as simple as I could.

Nicholas Mirzoeffs book “How to see the world” allowed us to have a tool to expose the long process of our transition into a networked world. He gave us insight on how things worked and made me understand the manipulation and the power that technology has. In saying this he saved me from years of being naive to our filtered world. One of the many great things I learnt was the strength of visual activism and visual culture. Being able to create art as a form of protest or make aware is important and I hope is reflected in my final piece.





Week 11

Creative Work

Some ideas I had originally drawn

1) Toddler confined in a glass ‘symbolic for stuck behind a screen’ holding a device while nature and sports are surrounding it outside the glass

2) Trail of devices leading away from childhood, Id use colour of the door to distinguish the difference between a good bad one – however the idea seemed to one sided

3) Child being hypnotised by device – Seemed to clique

4) Brain development being stopped by an Iphone – Did this idea but then I realised that it would give off the impression of the use of it being bad instead of the message being to much is bad. It also would confuse the audience as the figure would be obvious enough to be a child therefore the 75% loading would not make sense in terms of my intentions being that a child specifically has developed its brain by 80% at age 3 and would be affected if affiliated around to much technology

5) Alcohol on the top shelf, cigarettes on the second shelf, and a technological device on the third. All things that contain dopamine which is highly addictive which Simon Sinek spoke on in a interveiw – (link in reference) Caption would be “Would you buy you let your kids play with these?” Hence its reson being on a toy shelf where the X’s would consist of toys too.

6) Kid playing with a phone. On the back of the phone it would show perspective on a world behind screens and would either be gloomy in referring to whats inside technology or have something nice and bright to show the outside world  away from technology however it didnt show balance of both within moderation of technology.

Tech 1

I then tried to create one of these ideas however it did not turn out how I wanted it to. It wasnt appealing and it didnt send my intended message.

I then thought more about the solution then the problem and thats when I came up with the idea for my final. I drew many drafts of my final on balance and moderation of technology usage with kids. I then after many colour changes and edits I decided to return to the fundamental principles I learnt from my Screen Studio and applied them into my final edit.


Week 10

I will be researching the effects of technology in early childhood. I chose to research this because it is something that is extremely important and active everywhere in the world as we continue to merge into a more digital world. This idea was inspired through my struggle with technology and being so consumed by the different sources of media network assessable by just a touch. The ‘addiction’ I would say made me wonder: If I grew up with no excessive use of technology till I was around twelve, would children younger who did grow up using such technologies be affected at greater levels? I researched articles and talks from many people who discussed the effects and solutions of the use of technology not just at a young age but also at an older age say between 1 – 25 just to get a better understanding of long term effects as well. This talk influenced my perspective on the use of technology enormously as well as these articles.


Main focus question – Is the use of technology dangerous to the younger generation? and should there be age restrictions.


– Certain apps available to most devices e.g “Talking tom” doesn’t allow proper interaction with a child. This app simply repeats exactly what the child is saying allowing no educational purposes to a child of young age while its brain is still developing (Lisa Guernsey) This idea of interaction was also supported by  Psychologist Dr Aric Sigman who explains that kids need regular face to face interaction to pick up social skills. He believes that if many hours a day are being displaced by looking at screens passively these skills may not develop as fully. And it could also have an affect on how children interact with each other.

– Engagement with social media and cell phones (digital devices) releases a chemical called dopamine which you get when you smoke, consume alcohol and gamble. These three things are highly addictive. There are age restrictions on these three things but not on technology.

– Specifically during teen years using technology we are able to cultivate outside our homes – needing the approval of our friends. Highly stressful period of our lives so we are turning to the numbing effects of dopamine.

– Due to brain development between 0 – 3 years of age, worry that lack of socialising resulting from extended technology usage could affect a childs behaviour and ability to interact into adulthood. “a decline in physical human contact meant children struggled to formulate basic social skills”

  Digital devices are preventing the development of a young brain due to it not being properly exercised. Professor Manfred Spitzer “theory that digital devices are in some way preventing a young brain from being properly exercised therefore affecting its development.” – Professor Manfred Spitzer this claim was also supported by Professor of pharmacology at Oxford University Baroness Greenfield who said “Young people’s brains were failing to develop properly after being overexposed to the cyber world at an early age.”

– Young people exposed to modern technology for more than four hours a day are less likely to display high levels of “wellbeing” than those limiting access to less than 60 minutes, it emerged. –  Graeme Paton

– strong influence on a person affecting their wellbeing can be shaped from technology – “The conclusions come just days after a leading academic warned that a generation of children risks growing up with obsessive personalities, poor self-control, short attention spans and little empathy because of an addiction to social networking websites”


– Certain apps are programmed for younger audiences and are said to be beneficial “Apps that allow children to be creative or communicate in some way are the ones that I always recommend for schools to use.”

– use of technology is targeted, it could help in a child’s development.

– Almost like distant learning students are able to have an education without having to physically interact this could be a positive thing in terms of convenience, preferences, and circumstances.

– Figures from the Office for National Statistics found that the use of video games and social networking had a number of advantages, including enhancing existing friendships and allowing shy children to communicate.


“Balanced by practical activities, paper based activities and outdoor activities as well.”

“Children who have grown up with this technology from a young age, will be in a better position to recognise the importance and central nature of technological skills – but this shouldn’t be to the detriment of reading, writing and the interaction of play with physical toys and nature.”

“There is no need to worry about new technology to the extent that we ban children from using these devices.” Child psychotherapist Barbie Clarke

“With no definitive research up to now more research is needed but in the meantime experts suggest a good healthy balance and everything in moderation is sound advice.”

Reference list

How the iPad affects young children, and what we can do about it: Lisa Guernsey at TEDxMidAtlantic

Simon Sinek on Millennials in the Workplace


By Josie Gurney-Read

Tonight reporter Jonathan Maitland


By Graeme Paton, Education Editor

Week 9

While I sat wondering what are the challenges or unjust things that we face in the world, typical ideas such as war, racism, global warming, politics, sexism and what not, occurred. However after struggling pick a topic for my project that would hope to make a difference, I realised I had spent most of my time scrolling on Facebook and Instagram, watching youtube videos or checking my messages. This made me realise the question I should pose would be the one thing that consumed or existed mostly in my life and in fact many others in the millennial generation – Technology. Mirzoeff discusses many ideas on how our world has become a ‘Global Village’ meaning “the world considered as a single community linked by telecommunications.” Although technology has been around for many years since the first camera, television or first film. As the digital world continues to grow electronics are not so much a treasure in a home in todays generation – In fact it would be strange not to own any sort of digital device in this era.

There are many things I could discuss in terms of technology. How technology could manipulate ones perspective on seeing the world. E.g photoshopped images – The distortion of a human figure (woman in general) or the use of tiled rendering (Mirzoeff,2015). The filters used to change the way we see things in the world. How technology allows a 24/7 update on places in the world. How we choose to present ourselves through media. How the use of technology affects us and whether its good or not.


Millennial generation – Those born between 1976 and the latest 2004. (Varies according to different sources)

Tiled rendering –  a is the process of subdividing a computer graphics image by a regular grid in optical space and rendering each section of the grid, or tile, separately.

Reference List




Week 8 Assignment 2

What do visual technologies do? (Shape visions)

Many visual technologies today have influenced the way we see the world today. From the Industrial revolution enabled by trains interfaced with cinema to the global village of electronic networking we now live in and are actively participating in, each creating one form of a visual world. In this essay I will discuss how the technology has/can influence the way we see the world and how these technologies can be used to intentionally shape our experiences.

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(No caption)

The trains which enabled the industrial revolution allowed a change in perspective and is shown through many artists examples of how they depicted the representations in the urban environments. (Lecture, 5) Not only did the railway network shape the perspectives of those travelling on it but it shaped the art, allows us to not only have our own opinions but to be influenced by their depiction of representations of the railway network. “Then one sees European culture as having a series of mini-industrial revolutions, starting in late medieval times and rapidly accelerating progress in painting, sculpture, perspective, bookmaking, goldsmithing, musical instruments, musical notation, paper-making, and many other areas.” (Tyler Cowen, 2017) An example of an image that influences the way we see the technology would be through the image of the horse running against the train. This visual image influences our thinking by showing the horses determination to keep up with the engine however the transport of a person would be more comfortable in the train where all you had to do was sit and wait in comfort for your destination. However personally this image could also contrast the idea of freedom over control. Although the train transports many in comfort, the train like the ‘global village’ today is controlled by the technology and can only travel on the set of tracks, but the horse is controlled by you.                         

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Figure 40 – still from Hitchcock’s Strangers on a Train

Trains influenced the way we see the world through its interface with film. The idea of moving images lead from the idea of the train creating its own time and space just as people on the trains saw moving images from the windows of the trains.  (Mirzoeff, 2015)
The trains are used as a dolly(tool) to capture the movement and show us different perspectives. The camera influences us by introducing the audience to different perspectives. Mirzeoff analyses the idea of seeing another perspective through the lens of a camera, a still from Hitchcock’s film, (Strangers on a Train), of a train acting as the dolly for the camera, showing us its forward path of journey. x X – This particular scene would be an implication to setting impending scenes, but it intentionally shows us the perspective of the train, we explicitly become the train, “I am a train” (Mirzoeff, 2015). Mirzoeff then goes to say “The train is a closed world that must follow set tracks. Just then it changes tracks, carrying our gaze with it, showing that we are not free to look but set on a particular path.” This viewpoint of being the train shapes our experiences by allowing us to visualise a viewpoint that was now accessible through the camera view.

The era we live in now consists of many electronics which have allowed us to have more freedom due to the extension of knowledge now available. At the touch of a button or as we know today ‘the touch of a screen’ we are able to travel anywhere with the amount of available information. The level of freedom gives the impression that everywhere is your neighbourhood. (Marshall McLuhan, 2009) Without realising, our apparent freedom come under a high degree of control, despite its enlighten. (chunn, 2006) Mirzoeff explains that devices today constantly are in demand of our attention allowing our conscience to always be connected to the global village, participating 24/7 whether we realise it or not. French philosopher called such experience ‘The society of control’ in which we set limits to operate within, without discipline or rules as opposed to the previous discipled society. (Mirzoeff, 2015) Mirzoeff points out that our society is centred around controlling and defining key parameters “such as your credit score, your cholesterol level, your SAT score, your GPA, even your hits, like and retweets – anything that can be quantified defining levels of success and failure.” (Mirzoeff, 2015) Electronics have now influenced the way we see the world by defining an individual based off the their key parameters, assuming that it is a reflection of who they are. This can be a benefit to the user, but generally creates a burden on them. 

In CBC interview Marshall McLuhan discusses the idea of being ‘with it’. By this he is referring to the global village meaning the media has now transformed the world into a single unit. “Our social life are changing. We are not longer so concerned with self definition, with finding our own individual way. We are more concerned about what the group knows, the feeling of it does, of acting with it, not apart from it.” (Marshall McLuhan, 2009) Because the end of a single media narrative is often lamenated by the media themselves this gives them the ability to shape our experiences, emotions and opinions in either a positive or negative way. (Mirzoeff, 2015) A history of propaganda, gossip, news and so fourth was spread through out different forms of media to influence us in some way, often shaping our experiences and allowing us to draw conclusions or make decisions based on what we and our peers were informed on. The ‘Rashmon’ film directed by Akiro Kurosawa metaphorically describes the global village which showed four different versions of the same event, a rape and a murder. What a first seems like a murder is then slowly changed as different sides of the stories are revealed. “Although the filmed solved the mystery, its version of global media now seems prescient: whether by choice or not, we see a version of events that makes no effort to be comprehensive”  (Mirzoeff, 2015) The lack in effort to search for the real reason behind the information we are showcased through media, makes us vulnerable to those seeking to intentionally shape our experiences. 

Google Glass can be controlled using the touchpad built into the side of the device

Another prime example of how technology is able to shape our experiences is through the creation of Google glass. Google glass is allowing users to analysis your visual field. However it also gives more in depth information to google as they collect data on your interests, location, daily routines, allowing their ads to be more specific. Not only is this product obtrusive to information on your daily lives but this creates a new level of the society of control being created by the world of information on screen. “ Just as the wealthiest 1% already live in a different world to the rest of us, it now seems as if there is a world ‘they’ can see which we cannot.” (Mirzoeff, 2015) This piece of equipment would unlock another world creating a digital divide. This piece of equipment is an example of the limits digital companies are willing to go to integrate them into our lives.

In conclusion I now understand how the revolution of the electronic network is now a tool that the media now relies on to shape our priorities. The electronic network allows us to explore the world through its continuously updated information available, however this freedom comes at the cost of being controlled and not allowing us to perceive the world individually as we would’ve during the print era. In understanding how these processes work I understand from the example of the ‘Rashomon’ that it is important to not fully interpret the first side of a story or visual image that the media exposes us to, without understanding that there are more then one side to a story.



(Marshall McLuhan, 2009)


Mirzoeff, Nicholas. How to see the world. London: Pelican, 2015. Print.

Week 7

Write a short review a couple of the videos on the section in Stream called Resources for building a visual and contextual analysis  pointing to how the ideas might help you with your project

John Berger / Ways of Seeing , Episode 1 (1972)

In this episode John Berger discusses how cameras allow us to be freed from boundaries of time and space. “The camera has changed not only what we see, but how we see it”. The camera has changed the way we see paintings. He discusses how its importance is now changed due to its 24/7 availability provided by media network and its main source – a camera. He uses Botticelli’s famous painting ‘Venus and Mars’ as an example. This painting is unique and could only be seen in the room it was in but can now be seen in a million different places at the same time. “It is the image of the painting which travels now”. Meaning the need to travel to witness these paintings ourselves have he explains how the stillness of a painting can be striking but cannot be witnessed on own devices or even on pages as they are not still. This episode also discusses how the cameras use of techniques can change how the painting is viewed. E.g Zooming, spanning across a painting, cropping, colour disfiguration, basically how the camera can distort a painting. The camera itself is not the only thing that can change the meaning of a painting. Words around it, music which plays over it, placement or sequence on a page changes it.

Week 6

  • write a blog that relates at least one of the images to your focus

    Screen Shot 2017-05-29 at 12.09.10 am.png
    Figure 40 – still from Hitchcock’s Strangers on a Train 

    Trains influenced the way we see the world through its interface with film. The idea of moving images lead from the idea of the train creating its own time and space just as people on the trains saw moving images from the windows of the trains.  (Mirzoeff, 2015). A perspective of the trains view in film by Hitchcock ‘Strangers on a train’ allows us to visualise another perspective through the lens of a camera. With this perspective it allows us to explicitly become the train “I am the train”. (Mirzoeff, 2015) Although the viewpoint is restricted to following a particular set of tracks, through the tool of a camera we are now able to visualise a viewpoint that was only accessible through the camera view point. The use of the camera was able to give us freedom in relation to the restrictions of certain viewpoints. With this however the way the camera is used could also imply the way we are able to interpret our surroundings whether the scene is manipulated or not. For example although this scene was taken from a train viewpoint, this does not necessarily mean it was filmed directly from a train. The scene could have been easily filmed by just following the train tracks, hand held or something that could manoeuvre along the tracks giving the impression that the scene was filmed directly set on the front of a moving train.

    Mirzoeff, Nicholas. How to see the world. London: Pelican, 2015. Print.

Week 4


Assignment 1

Assessment 1. Looking with Fresh Eyes: Your title

Reflection on how the visual world communicates with us.

As a young graphic designer, my influences and ideas are based on visual aspects shown throughout how the global world presents itself to me and how I choose to interpret it. As a student who lives in the networked world where things are heavily controlled (Nicholas Mirzoeff, 2015) it is easy to interpret things for what they seem even if they are not exactly as they seem. The following artists and authors guide me through understanding how to view the world.

Visual culture theorist, Nicholas Mirzoeff published “how to see the world” which has enabled discussion among many varying perspectives involved in Historical differences in “Visual Culture”. An idea that influenced my thinking on how the visual world communicates with me is his example in comparing the ‘Blue Marble’ taken in 1972 by astronaut Jack Schmitt and the remake taken in 2012. The two images give off the idea that it was taken from a specific point, however this is only true for the first ‘Blue Marble’ photograph taken in 1972. The remake was created through a series of different satellite images constructed to create a single image. This technique is called “Tiled Rendering”. Mizzoeff then goes to say “It is a good metaphor for how the world is visualised today”(10). This example and quote spoke many words, helping me shape my conclusions on how to determine whether the things in the visual world today are as straight forward as they seem.


Well known American photographer and film director Cindy Sherman is one of the many artists that have helped shape my views on the visual world. In Cindy Sherman’s exhibition she addresses woman and its roles in society and how woman were depicted and presented today. (Cindy Sherman at City Gallery Wellington, 2017) However Sherman cleverly used the idea of distortion in her displays to symbolise the idea of manipulation in the 21 Century on how woman are now depicted in todays society. As a young woman these visual images speak a thousand words as I am constantly bombarded with false depictions on how woman look, or are through series of social media, allowing a false impression on how the certain individual is or how she is perceived.

The fundamentalists of Graphic Design written by Gavin Ambrose and Paul Harris discuss the design principles and thinking behind why certain techniques such as contrast, scale, colour, alignment etc… is effective in the visual world. An example of this is when Ambrose and Harris discuss the point of creating striking images for places that would be seen in limited time periods, such as advertising on buses or posters in town that you may pass by once or more times. “When communication is to be displayed a mobile media, such as a poster on a bus or taxi, it should focus on creating a memorable impression rather than providing extensive detailed information” (Ambrose and Hariss, 132). The idea of having a striking image to be memorable to the viewer within the short time period communicates the depth in thought including external environments, in this case would be time, exposure, relevance. This example helps me understand the fundamentals and the processes  design has on the world without being fully aware.

These artists and authors help me to understand how the things from the visual world can effect my outlook on the global world and its growing visual culture. As a young graphic designer it is important for me to understand the manipulation that can easily persuade mine and others perspective or outlooks on how we view things in the world. As young student exposed and surrounded by many visual images mainly through social media, it is important to understand there is more then meets the eye.


Reference list

Ambrose, Gavin, and Paul Harris. The fundamentals of graphic design. Bloomsbury Publishing, 2008




Mirzoeff, Nicholas. “Introduction”. How to See the World. London: Pelican, 2015. 1-27. Print.